There is something very special happening at Isabella Grace Bride at Reflections, the premier bridal, prom, and pageant salon in the Shenandoah Valley and tri-state area! Brides (and prom & pageant girls) are flocking to the brand new location for the sincere, personal attention and exceptional customer service as well as the beautiful variety of gown options available.

Isabella Grace’s dedicated team of professional consultants provides a fun and stress-free experience that customers crave.  We were thrilled to get the opportunity to speak with the lovely store owner, Joy Salyards, whose passion for the business is contagious. She took the time to answer some questions about her career in the bridal business.

Joy with one of her “Jovani” girls Reagan Delp

Joy, how did you get involved in the bridal business?

I got into the bridal business by helping so many of the brides at my church.  The stores in the area just did not offer the experience the bride deserved nor did they offer any customization.

What is your favorite thing about owning a bridal boutique?

I LOVE to make a bride dream gown come true.  The Kathryn Kollection is totally customizable and the bride is able to get the gown of her dreams if a designer doesn’t offer exactly what she has dreamed about her entire life!

Wedding Store Ownership is all-consuming…What inspires you on a daily basis?

Making a difference in the lives of the customers.  I believe beauty comes in all sizes and so should beautiful gowns!

What style trends do you look for in the coming months?

The brides are not going so traditional in gown style but my favorite length of veil is coming back, I LOVE the cathedral veil!

What is your favorite advice for brides?

This is YOUR day, not your bridal parties day, stay true to how you want to look and feel on your special day!  Trust your stylist to pull different styles for you and it is perfectly fine for you to like what you didn’t think you wanted!

What is one of your favorite stories from the bridal business?

The plus-size bride that came in and said she just needed a bridal gown. She stated there was not ant gown that would make her look good.  The stylist worked her magic and her entire wedding party plus the bride came to tears when the bride put on THE gown.  The bride told us she looked beautiful and had never felt that way about herself before.

What would you like potential brides to know about your boutique?

The salon is all about YOU the bride.  It is our desire to assist and guide you to find your dream gown!  We consider it an honor that the bride trusted Isabella Grace Bride to be a part of their special day!

What plans do you have for the future in the boutique?

Isabella Grace Bride will continue to offer unique designs that will be customizable for our brides.

What sets your boutique apart from the big corporate bridal stores?

Personal and individual service sets us apart from the box store. Our gowns are different in style, in the quality and in fit.  We LOVE our brides!!!!

From a bride’s first visit to select a dream dress, to alterations, to the final step of accessorizing the look for the big day, every customer receives the attention that they deserve at Isabella Grace Bridal. The boutique also stocks a lovely selection of bridesmaids, mother of the bride/groom, flower girl, prom, and pageant dresses by top designers like Montage, Vienna Prom, and Ellie Wilde. Harrisonburg is approximately a 2-hour drive from the greater Washington DC area, Richmond, and Roanoke.