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Dreams Come True for Brides at Simply Elegant by Cheri in Lincoln, IL

There is a wonderfully charming place for brides in Lincoln, Illinois filled with beautiful dresses and a welcoming staff. Simply Elegant by Cheri has everything a bride can dream of for her dress shopping experience starting with absolutely impeccable service from owner Cheri. And, the atmosphere is, well, simply elegant, with gorgeous chandeliers, a vintage tin ceiling, and lovely furnishings. And not only can brides find the dress of their dreams at this beautiful boutique but they can select their groom and groomsmen attire, plus their bridesmaids and mother’s dresses as well. Simply Elegant by Cheri also offers stellar event rental services right alongside their awesome selection of gowns, accessories, and tuxedoes. The perfect one-stop shop for all things wedding!

The salon has earned a place as a top bridal boutique due to their amazing customer service, selection and the steadfast dedication of owner Cheri. She works hard to ensure that every bride’s dreams come true. She believes that every customer deserves the very highest level of service and she is committed to providing just that. The fact that Cheri loves the opportunity to give each bride a happy, stress-free “yes to the dress” experience makes her salon the number one place to shop in Central Illinois.

Cheri says, “We have a beautiful bridal boutique where we want every bride to feel like a princess from the beginning of the process until they walk down the aisle. I am here to assist brides in finding the perfect gown, veil, and all the accessories for their wedding look. I also have Bridesmaid dresses, Mother’s dresses, and tuxedo rentals to outfit the complete bridal party.”

Cheri carefully selects every high-quality gown she sells in her shop from top bridal designers to ensure each bride will find that perfect dress! She has dresses from fairytale to elegant, from modern to classic and every style in between.

Owner Cheri Goforth Leverton | Photos by Ariel

She handpicks the very best styles, fabrics, embellishments and price points to provide her customers with gorgeous, affordable dress options.
Simply Elegant by Cheri features high-end yet reasonably priced Wedding Dresses and Bridesmaids Dresses in a wide range of sizes from 0-32. The boutique features breathtaking gowns by Allure, Franssical, Jasmine Bridal, Jessica Morgan by Kitty Chen, Maggie Sottero, Michelle Bridal Plus, Morilee, and Venus.


Brides can elevate their wedding day look with the perfect finishing touches at Simply Elegant by Cheri. Amazing accessories are available at this boutique including everything from luxurious veils to blingy bridal sashes to sparkling jewelry.

Allure, Franssical, and Morilee bridesmaid designs are also on hand so that brides can realize their wedding party vision no matter the color or style they desire.

Simply Elegant by Cheri honors mothers with their fabulous selection of Morilee gowns. Cheri knows that a mother’s ensemble is an important purchase before the big event. So she made sure her store is fully stocked with stylish gowns which are not only beautiful but also have the perfect fit. Simply Elegant by Cheri’s mother of the bride dresses are all flattering, tasteful, and comfortable. And, should Mom decide to indulge herself, there are coordinating accessories on hand that can elevate her ensemble and distinguish her from the rest of the wedding party.

All appointments at Simply Elegant by Cheri are completely private for brides and their wedding parties. This provides an intimate and personalized lifetime shopping experience.

Brides receive VIP one-on-one service as well as a delightful variety of snacks and beverages.

Call Simply Elegant by Cheri to schedule your appointment at
217/651-8282 or 217/737-1622217/651-8282 or 217/737-16221010 N Kickapoo St Lincoln, IL 62656 | cheri@simplyelegantbycheri.com
Business Hours
Monday Closed

Tuesday 11 am – 8 pm

Wednesday 11 am – 6 pm

Thursday 10 am – 5 pm

Friday 10 am – 5 pm

Saturday 10 am – 4 pm

Sunday By appointment