Featured Bridal Boutique

Experience the Exceptional Service and Elegant Options at Bridal Novias in El Paso

Bridal Novias of El Paso, Texas is an exceptional salon committed to providing the best service, the most beautiful dresses and the greatest value to their customers. Owner Elodia Adamson runs this family business with a passion for helping their clients realize their dress dreams. She and her amazing team deliver the experience of a lifetime to their brides. At Bridal Novias, each client receives expert and caring attention in a luxurious environment.

The store is spacious and well appointed with ample dressing rooms and lots of natural light. Plus Bridal Novias carries a large selection of gorgeous gowns to choose from in all sizes and styles.

This remarkable bridal boutique sells extraordinary wedding gowns from the most respected designers. Elodia, who is well-known for her creative style and devotion to brides, works hard to stock her salon with the latest styles. She has been in business for more than 30 years and travels the world to source the very best in bridal. Her experience, drive, and love for all things bridal ensures that every visitor to Bridal Novias is supplied with fabulous options for their special day.

Bridal Novias has an extensive collection of beautiful bridal gowns by designers like Allure Bridal, Allure Romance, House of Wu, Justin Alexander, Maggie Sottero, Mori Lee, Rebecca Ingram, and Sophia Tolli.


There is an unrivaled selection of bridal accessories on hand to compliment any wedding day ensemble. Bridal Novias has a beautiful assortment of everything from veils to jewelry. Stunning lace-trimmed Cathedral veils are always a popular option.

In addition, Bridal Novias carries a fabulous selection of dresses for bridesmaids, mothers and flower girls, too. This is a one-stop-shop where brides can outfit their entire wedding party in one convenient place.

Bridal Novias is also the best place in El Paso to shop for Quinceañera dresses! This is where you’ll find amazing dresses by Allure Quinceañera, House of Wu Quinceañera and Mori Lee Quinceañera.

Prom and homecoming shoppers will be happy, too, as Bridal Novias has an amazing selection of the latest formalwear for any occasion, like this amazing corseted black dress:

Bridal Novias is committed to being the bridal and formal wear shop with the very best service, selection and value.

So many happy brides have found their “yes” dresses at Bridal Novias, like Sol Lugan Otera, pictured below, who says “Absolutely loved the experience, Erica was amazing and helped me so so much! I HIGHLY recommend this store ❤️ super satisfied. “

The entire staff at Bridal Novias celebrates with every bride when they find the perfect dress. They understand that dress shopping should be a treasured happy memory to be shared with family and friends for a lifetime.

Visit Bridal Novias today for the experience you deserve and the affordable elegance you are looking for… where your moment, your day, and your dream all become a reality!

Store Hours

Monday 10 am to 6 pm

Tuesday 10 am to 6 pm

Wednesday 10 am to 6 pm

Thursday 10 am to 6 pm

Friday 10 am to 6 pm

Saturday 10 am to 6 pm

Sunday 11 am to 4 pm

6974 Gateway Blvd East
El Paso, Texas 79915

Email: novias@msn.com
Phone: 915.775.1910