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Have the Experience of a Lifetime at Norman’s Bridal Shoppe

For more than four decades, Normans Bridal Shoppe has provided Springfield area brides with an atmosphere of elegance and a mission of impeccable service. They strive to provide each and every customer with a stress-free and memorable appointment all in a beautiful boutique. Here you’ll find shopping for your wedding dress is a fun and relaxing occasion filled with love, laughter, and excitement. So if you are a bride searching for your dream dress, have the experience of a lifetime at Normans.

A History of Excellence

The story of Normans Bridal Shoppe really began way back in 1967 when Blake and Brenda Norman started a jewelry store. Blake was a jeweler who dreamed of selling engagement rings to all the grooms in town, and Brenda, his wife, loved the idea of also selling wedding dresses to the brides-to-be. By 1980 Normans officially opened its doors and began assisting brides. And, of course, it was a stunning success!
The Norman family has built upon its stellar reputation with many changes and improvements along the way. These days Brenda and her daughter Liz manage and run the South Avenue location together. Finding the “perfect” dress and celebrating the life moments involved never gets old for Brenda and Liz. And together they focus on offering the best selection of Bridal gowns, Prom dresses, and Bridesmaids’ styles!

The Dream Team

At Normans, they offer a stellar team of highly trained, dedicated, and professional bridal stylists. These ladies share a passion for all things bridal (and prom) and a mission to provide the utmost in service. With their years of experience and friendly demeanors, they form the ultimate bridal styling dream team! Best of all, they love to guide you to your dream dress as well as the perfect accessories to complete your wedding day vision. Shop here, and you’ll receive undivided attention from your very own bridal stylist as well as an extended appointment time of 1.5 hours.

The Best of Bridal

Normans’ large, diverse selection of gorgeous wedding dresses and beautiful bridesmaids’ gowns are hand-picked from the best designers. They’re also size-inclusive with something to fit every bride from 4-32. In addition, they offer lovely styles as different and unique as every bride.
Shop here for all the long sleeve wedding dresses, boho dresses, classic ballgowns, beaded gowns, summer wedding dresses, beach wedding dresses, vintage, and lace wedding dresses your heart desires.
Normans Bridal is the home of the largest selection in Springfield, with hundreds of wedding dresses to choose from in a gorgeous setting. These beautifully created dresses come in a range of prices from $850-$3999, with the majority of gowns priced between $1200-$2000.

Beautiful Bridesmaids

All your girls will be thrilled with the chic choices for bridesmaids’ dresses available at Normans Bridal Shoppe. Whatever color and style you want, your bridal party will find flattering and fun options here. Choose from top designers such as Sorella Vita, Adriana Papell Bridesmaids, Morilee Bridesmaids, Christina Wu, and more.

All the Details

At Normans you can take care of all the details from finding the perfect bridal veil, to fitting all your bridesmaids in the flattering, stylish looks they’ll love. Here you can get your dress altered for the perfect custom fit, store your gown before the wedding and even have your wedding dress preserved after your special day.


Emily was amazing! She helped make my wedding dreams come true. The atmosphere was great all the staff was so helpful and friendly. I couldn’t recommend Norman’s enough! – Kyla
Wow I can’t rave enough about this place! Everyone was so incredibly kind and helpful but Katie B. assisted us during both appointments and helped us SOO much, she truly went way above and beyond! Not only was she both professional and personable, she was incredibly knowledgeable, and flexible with our schedules. She offered us advice, tips, and other ways to add unique designs and tweaks until the dress was absolutely perfect!! We had went to 4 other bridal shops before Normans, and their knowledge about bridal dresses is incomparable to any other store or boutique we’ve visited. The professionalism is unmatched, the store is stunning, the employees are friendly, and there’s a huge variety. THANK YOU SO MUCH KATIE B YOU ROCK!!!! – Madison
Patty was my stylist and she was very helpful. She only pulled dresses in my price range and ones that were in my size. She quickly was able to find dresses I really liked even though I came in not totally sure what I wanted exactly. Patty helped me find the perfect dress! She put me in multiple different veils and helped me find one that went along and put it aside for me. The dress itself makes me feel very glamorous and beautiful and it fit like a glove and I’ll need minimal alterations. Overall, it was an amazing experience and I would recommend Normans and seeing Patty as a stylist! – Alex

Normans Bridal

317 South Ave  | Springfield, MO 65806 | 417-866-9800