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Interview with Distinct Elegance – Cedar Hill, TX

WHERE YOUR NEXT YES BEGINS

Frances Reed, owner of Distinct Elegance, recently shared with us her experiences as an independent bridal boutique owner. Frances got involved in the bridal business by starting out as a wedding planner. We love her charming salon and her philosophy of providing brides with an amazing experience.

What is your favorite thing about owning a bridal boutique?

Personally hand selecting the beautiful gowns with my brides in mind.

What lines do you carry in your boutique?

Casablanca, Morilee and Private unadvertised lines.

 

What style trends do you look for in the coming months?

Mermaid dresses with beautiful detail in the bodice and drama on the skirt.

 

What is your favorite advice for brides?

Be true to yourself and say yes to the dress when you love it and wouldn’t change anything about.  Most importantly, STOP looking once you find your dream dress.

What is one of your favorite stories from the bridal business?

Our location used to be a baby store over 20 years ago.  We have had several mothers who walk into the store with their daughters, look around and tell me that they used to buy their daughter’s baby clothes when it used to be “Baby Delights”.  Such happy memories and now life comes full circle and again creating special memories at the same place where her daughter gets to choose her wedding dress. Life comes full circle.

What would you like potential brides to know about your boutique?

At Distinct Elegance, it is not just dress shopping it is a bridal experience. Our priority is providing every bride who visit Distinct Elegance a special, unique, extraordinary and memorable shopping experience. We get so excited when we are able to give our brides their bridal “moment.”

What plans do you have for the future in the boutique?

To carry all private labels and sell of the rack. And, to continue giving our brides a one-of-a-kind shopping experience.

What sets your boutique apart from the big corporate bridal stores?

  1. The personal one-on-one attention given to our brides. We assign a dedicated consultant to each bride.
  2. We offer our brides unique styles not sold in every corner.
  3. Private bridal suites for each of our brides and their family and friends. They are not out in the open where everyone can see them.
  4. I also have a separate bridesmaid boutique. We book one appointment at a time for the bride and her bridesmaids. They have the whole boutique to themselves. They also have a dedicated consultant to assist them with selecting the dresses to try on.

 

 Distinct Elegance Bridal Boutique

608 Cedar St. Cedar Hill, TX 75104

info@distinct-elegance.com

972.299.6444

Boutique Hours: Mon, Wed, Fri: 11:30am-6pm | Thurs: 11:30am-7:30pm | Sat: 10am-5pm | By Appointment only.