BlogGet to Know Your Bridal Boutique Owner

Lela Haas of Truly Forever Bridal Celebrates Love

Lela Haas, of Truly Forever Bridal, Florida’s largest bridal boutique, recently shared with us her amazing story. Her path to the world of brides began when she was a spa owner. For twenty years Lela spent lots of time working with brides and bridal parties in her spa. She fell in love with their energy and joy! So when Lela made a move to Florida in 2016, she felt called to purchase her very own bridal store. Now she is surrounded by those happy wedding vibes full time! She explains, “My favorite thing is the excitement that brides have and how love is so present every day in the store!”

Lela created an atmosphere in her boutique where every bride feels confident in who she is and celebrated from the moment she step through the doors. The certified stylists at Truly Forever Bridal are highly trained. Many have 12+ years of experience helping brides find the dress of their dreams. Each bride with an appointment is guaranteed 90 minute of uninterrupted special attention and care.

Lela offers sound advice to brides about dress shopping, “Be open minded. Trust your consultant’s expertise and recommendations. Bring the most important people to your fitting who will be honest, supportive, and keep your best interests in mind. Bring pictures of your favorite dresses and remember to wear appropriate undergarments.”

Truly Forever has a huge selection of bridal dresses in sizes 2-32, priced from $500-$5000. Lela carries private label gowns alongside a splendid array of dresses by Allure, Justin Alexander, Casa Blanca and Adrianna Papell. Added bonus? Brides can purchase right off the rack. Her beautiful store also carries an amazing selection of everything else too: women’s tuxedos, special occasion dresses, Quinceanera, homecoming, prom, flower girl, mother of the bride, shoes, jewelry, belts, veils, jackets, capes and more!

As a bridal boutique owner Lela has had so many wonderful and moving experiences. She describes one of her favorites. “One of our brides found out she had cancer and had to cancel her wedding. Then after she beat the cancer, she came back and bought her dream dress from the same stylist that helped her the first time. It was really touching to be a part of her story in such a special way for my stylist and me!”

With a close eye on style trends, Lela looks towards the future, “I think that the royal wedding has brought back more simple looks. Pockets have also been all of the rage lately and I don’t see those going anywhere anytime soon!” As for her salon, Lela plans on offering different levels of bridal appointments for her customers. And as always, Truly Forever Bridal will remain the perfect atmosphere to celebrate in, a place where brides feel empowered to love truly forever.